GummiT / RubberT – Fitness Game

Customer/Partner: SF Film / Crone Film A/S
Target group: Family
Platform: iOS 3,2 or later. iPad/Phone/Pod
Type: Time management game
Technology platform: Rocket Fuel
Status: Game deployed
IP: Based on the 3D CG-movie of the same name

Gummi T (RubberT) is one of the most loved children’s books in Denmark and the game is based on the animated movie adaptation of the book.

In the game, Ivan’s dad has become the manager of the local fitness centre. Now it’s finally up to him to make sure that all the citizens will get big muscles. He needs to buy and upgrade equipment, make sure that customers train on the right machines and collect money before they leave.

The game uses a free-to-play model, generating income through upgrades.

Nicolaj Kopernikus, who is the voice behind Ivan’s dad in the movie, delivers the voice-over in this game.